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HFM Kicks Off Fashion ForWARD At The Beautiful IBM Building

Hawaii Fashion Month (HFM) kicks off its second year with Fashion ForWARD, a celebration at the IBM Building Courtyard on Saturday, Nov. 1 from 6:00 to 8:00 p.m., hosted by Ward Village.

“We are extremely grateful to have Ward Village as a partner and HFM’s official shopping center sponsor,” said HFM co-founder and co-director Melissa White. “HFM is a community-driven effort, and Ward Village’s year round support of the Hawaii Fashion Incubator (HIFI) and its programming enables us to provide great opportunities to showcase and elevate Hawaii’s fashion industry.” FLUX Magazine is the event’s featured media sponsor.

In addition to kicking off HFM, Fashion ForWARD will also debut Ward Centers’ retail rebranding into Ward Village, as well as officially launch the Hawaii Fashion Exchange (HFX), HIFI’s new membership platform and resource directory for Hawaii fashion.

Also opening is the HFX Fashion Photography Showcase, which will display the work of local fashion photography HFX members all month long in storefront windows throughout Ward Village. Guests will be encouraged to walk the photo exhibit and enter a soon-to-be-announced Instagram contest with weekly giveaways.

Fashion ForWARD will be a great opportunity to network with HFM sponsors, VIPs, and featured HFM talent; HFX membership is your ticket to this exclusive event. Membership information and registration can be found at www.hawaiifashionexchange.com.

Cocktails are provided by Martini & Rossi Prosecco and Grey Goose Le Melon, food by Kaka‘ako Kitchen and Ono Pops, and music by KTUH’s DJ Mr. Nick.

Image of the IBM Building courtesy Ward Village.
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