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HFX Fashion Photography Preview: Eric Rhodes

Starting Nov. 1, when you walk through Ward Village during Hawaii Fashion Month you’ll see stunning images featuring members of the Hawaii Fashion Exchange on display in store windows.

We’re installing 12 huge photographic prints in all — images made by such photographers as Dallas Nagata White, Adam Jung, and Daniela Voicescu, and featuring the work of the many local fashion professionals who make a fashion photograph possible: designers, stylists, models, makeup artists, and assistants. All month long we’ll share an image from the exhibition on this blog, along with the story behind it.

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Photographer: Eric Rhodes, MUSE Agenci; Makeup & Hair: Jeannette Rhodes, MUSE Agenci; Model: Jocelyn Nadine; Gown: Bernard Foong

Designer Bernard Foong wanted to spend more time shooting the gown he created for the first Hawaii Fashion Month bridal and gown campaign. This photo was taken at a friend’s private estate on Kailua beach. We did other looks within the home, at different areas on the grounds and on the beach in front of the house, all on the same day. These images remain some of the most memorable from the winter 2013 season. — Eric Rhodes, photographer

In conjunction with HFM’s kickoff on Nov. 1, a walking map of the photos, designed by FLUX Magazine, will be available at various storefronts throughout Ward Village and Ward Warehouse to guide you through each of the photos.

As the Official Shopping Center sponsor of HFM 2014, Ward Village is providing generous support for this exhibit and many other HFM 2014 events, including the Fashion ForWARD VIP Kickoff (for HFX members and invited guests only), Art + Flea Presents OUTFIT on Nov. 29, Louda Larrain’s workshop and exhibit at fishcake, and more. Check out the HFM Calendar for the full lineup.