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The HFM 2014 Press Launch Was Fantastic

It sure was hot this weekend, but that didn’t stop Hawaii Fashion Incubator co-founders Melissa White and Toby Portner from looking ever so cool, confident, and collected when Governor Neil Abercrombie proclaimed November 2014 as Hawaii Fashion Month.

On September 19 the media, designers, photographers, and other industry professionals gathered on the outdoor terrace of The Modern Honolulu’s Sun Suite for an exclusive press conference to learn about what’s in store for this year’s #HFM2014.

And The Modern, as this year’s official hotel sponsor, will host numerous fashion events throughout the month of November, including the Grey Goose Day Club on November 1.

We are pleased to be a partner of the Hawaii Fashion Month. It is an honor to be hosting the fashion community this morning for the official HFM press conference and to have Governor Abercrombie join us and share in the excitement.

“We are pleased to be a partner of the Hawaii Fashion Month. It is an honor to be hosting the fashion community this morning for the official HFM press conference and to have Governor Abercrombie join us and share in the excitement.” @modernhonolulu

And the press conference attracted other notable attendees, such as “Project Runway” contestant and Hawaii Fashion Exchange Ambassador Kiniokahokuloa “Kini” Zamora, who showed his support for Hawaii’s burgeoning fashion industry and even took a photo with the governor:

Found out the Governor is a huge fan!!! Us at this mornings HFM press confrence. November is Hawaii Fashion Month. Look out for @kinianddinko new collection!!

“Found out the governor is a huge fan!!! Us at this mornings HFM press conference. November is Hawaii Fashion Month. Look out for @kinianddinkonew collection!!” @designerkini

World-renowned photographer Mark Arbeit, the “aloha shirt expert” designer Dale Hope, and internationally acclaimed fashion designer Louda Larrain also made appearances as #hfxhawaii mentors.

#HFXHawaii mentors Mark Arbeit, Dale Hope, Louda Larrain share their knowledge and experience #hfm2014

“#HFXHawaii mentors Mark Arbeit, Dale Hope, Louda Larrain share their knowledge and experience #hfm2014” @hawaiifashionmonth

During the press conference, Alyson Helwagen, publisher of HONOLULU Magazine, also shared details about this year’s inaugural HONOLULU Fashion Week, which will take place November 6-9 at the Hawaii Convention Center. And save the date for this year’s #HFM2014 kick-off event, Fashion ForWARD, which will take place on November 1 in the courtyard of the iconic IBM Building. Our calendar of #HFM2014 events will stay continuously updated as more events are finalized.

Top photo courtesy Travis Okimoto.
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